Retail Market Environment [BRIC, India & CMA]: Retailing

Retailing in BRIC countries which are visualized as a sunrise industry expected with sustained growth in future. In this perspective the book addresses the various environmental factors of BRIC countries and more so in India [CMA] in detail, since the concept of modern retailing is still in nascent stage. This book precisely traces the various issues of Retailing in India especially Retail Industry structure, Size of the industry, Purchasing Behaviour, Foreign Direct Investment, factors for retail boom, etc.