The book illustrates how designers and clients can work together to develop projects that are both commercially successful and push creative limits. Not only is This Gun Is for Hire full of examples of recent corporate, graphic and product design projects that truly inspired their creators, their clients and their clients’ customers, but it also presents them in such a way that others can learn from them.
The diverse projects from international designers such as Eikes Grafischer Hort, Fons Hickmann, Attik, Chocolate Skateboard and Hansen Ho are depicted with impressive visuals and are accompanied by text explaining the original briefing and the circumstances leading up to either their implementation or a lost pitch. The book is rounded out by a series of interviews with and essays by working designers on issues including corporate communications, inspiration, and creative development clarifying how the design process and client relations are interrelated.