The book features artwork in which tape is used illustratively. Because patterns are a popular theme in design right now, it also presents examples of interiors, fashion, furniture and architecture in which tape is used to create them. The images of the diverse, often humorous artwork and designs are supplemented by texts expounding on adhesive tape’s phenomenal range of application. These include a (not completely) tongue-in-cheek list of 211 uses for duct tape from the USA, the country that invented the saying "God made the world, but it’s held together with duct tape".
TAPE is rounded out with information about the featured artists and designers, who work and have fun with adhesive tapes.