We Love Magazines includes essays by international experts on not only practical topics such as the role of a cover and advertising, but also on historical subjects such as an analysis of groundbreaking moments and titles in magazine publishing. The book also contains the most comprehensive directory ever compiled of 1,100 international pop culture magazines and the shops in which to buy them. In addition, readers are introduced to ten pioneering, independent magazines that have created their own chapters for the book. These are: Carl*s Cars (Norway), Coupe (Canada), Frame (The Netherlands), Omagiu (Romania), Rojo (Spain), S-magazine (Denmark), Shift! (Germany), Streets/Fruits/Tune (Japan), thisisamagazine.com (Italy) and Yummy (France).
In keeping with the independent spirit of the magazines featured in the book, We Love Magazines has been published with ten slightly different covers. All have the same title graphic and background photo but feature ten different drawings in blue foil block by Mio Matsumoto. The drawings portray ten different "readers", who each represent one of the ten contributing magazines listed above.
The book We Love Magazines was created as an accompaniment to the Colophon2007 magazine symposium, which takes place in Luxembourg on March 9-11, 2007.