Focus Way of Life is this year's topic. In this context, the competition will single out forward-looking, outstanding design work from the following fields: Home, textiles, kitchen, bathroom, outdoor, sport, games, wellness, leisure, equipment for offices and business premises, accessories, lighting, transport, traffic, communication, information, photography and optical instruments.
The Design Center Stuttgart, which is part of the Baden-W rttemberg Office for the Promotion of Trade and Industry, give design issues a public airing and shows small and medium-size enterprises the opportunities to be gained from the consistent use of design, both in product development and in overall corporate identity.