Shop Card Vol.1 (Shop Identity Series)

From those idea-provoking geniuses at Japanese publisher BNN, two new sourcebooks on retail promotion materials that are bound to become well-thumbed classics on the shelves of designers all over the world. Sparkling photos and reproductions highlight beautifully chosen examples of some of the best Japanese graphic design, divided into Fashion, Food and Living themes. Both are overflowing with inspiration, for retail shop owners and designers alike. Text in Japanese, but it doesn t matter a bit. The beginning of a series to treasure. Shop Card is a collection of 500 cutting-edge business cards and promotional cards from all over Japan, showing what kind of creativity is possible in a small space. Many are in English or bi-lingual, and some are simply unique, like the wood-grain Birkenstock card that folds into several shapes like the neatest origami imaginable. The variety of color, die-cuts and typographic treatments is fantastic.