Publicidad, Promocion y Comunicacion Integral en Marketing (College) (Spanish Edition)

Name: Publicidad, Promocion y Comunicacion Integral en Marketing (College) (Spanish Edition)
Author: Kenneth Clow
ISBN: 9786074426304

Author Kenneth Clow

Publisher Pearson Educacion de Mexico S.A. de C.V.

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Book Details

Author(s)Kenneth Clow

PublisherPearson Educacion de Mexico S.A. de C.V.

ISBN / ASIN6074426309

ISBN-139786074426304

AvailabilityUsually ships in 3-4 business days

Sales Rank4,065,195

MarketplaceUnited States 🇺🇸

Description ▲

A fundamental book to understand the importance of combining all marketing communication (CIM) and how it is produced and transmitted. It addresses the avant guard tendencies of advertising, and how it applies to modern marketing and advertising.