Introduction to E-commerce and the Training (Chinese Edition)

The book is one of E-commerce teaching materials of higher vocational education. In view of current situation and development trend of E-commerce, it completely and systematically introduces the basic framework of E-commerce as per the training requirement of talented personnel of e-commerce. The content is rich, system is complete, content is practical, and it is well illustrated. It pays attention to basic theory and basic ability training. Furthermore, for the total eight chapters, there is case introduction in each chapter. And practical training, experimental programs, and E-commerce learning website are provided behind each chapter. It can be used as teaching material for higher vocational education students from majors of E-commerce, marketing, and business administration.