Modern marketing techniques (third edition). five-second career national planning education materials(Chinese Edition)

Language:Chinese.Pub Date: 2014-08-01 Pages: 350 Publisher: Higher Education Press. Modern marketing techniques (third edition). second five vocational education national planning textbook is in the modern marketing techniques (second edition). the basis. through substantial revision and the newly formed. This revision to reflect the professional action-oriented. student-centered principle. the professional capacity in the first place. will sell the basic principles of modern life. production and operation of the practical application of the combination. focusing on practical skills training. Textbook overall design reflects the integration of theory and practice. learn to do integration. class card integration write mode. Entire textbook is divided into theory Practice and manage three chunks of 11 chapters. The theory part includes the first chapter. the marketing environm...