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Copycats:How Smart Companies Use Imitation to Gain a Strategic Edge (Chinese Edition)

Author Oded Shenkar
Publisher China Machine Press
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Book Details
Author(s)Oded Shenkar
ISBN / ASIN7111353358
ISBN-139787111353355
AvailabilityUsually ships in 24 hours
MarketplaceUnited States 🇺🇸

Description

In the business field, imitation is the notorious, with accusations: some enterprise leaders thought, imitators is a kind of role of blindly following someone else. When they cannot produce the origionial products, they had to imitate others. In this book, Shi GuAn puts forward the oppisite view. He thinks, imitation- from accurate copy of innovation to rough-the same as innovation, is the key to business success, especially when using the combination, which are more beneficial to promote the development of the enterprise.