Crisis Management and Online Marketing in Social Media Era (Chinese Edition)

Firstly, this book sharply reveals the current network marketing problems and dilemmas. It points out that the network marketing industry is at the most dangerous moment. Then, through analyzing the latest news and successful practice of the international network marketing, it puts forward the actual combat method of how to comply with the principles of real integrity for effective network marketing as well as 360 degree integrated network marketing management system. At the same time, by analyzing and summarizing the actual cases, this book puts forward beneficial suggestions for the government and individuals on how to adapt to the networked social media trend.