E-Commerce: Business. Technology. Society (7th Edition)(Chinese Edition)

Paperback. Pub Date :2014-02-01 Pages: 612 Publisher: China Renmin University Press Content Features E-commerce - business. technology. society (7th Edition) is a commercial principles. network technology and the social environment a combination of the three themes discussed in the perspective of outstanding teaching e-commerce. The book is rich in content. clear structure and is divided into four parts: Introduction to e-commerce; technical foundation of e-commerce; business concepts and social issues; practical e-commerce applications. Compared with similar books. this book has the following characteristics: a solid theoretical foundation. Borrowing the basic concepts of traditional commercial. economic. marketing. information systems. and many other philosophical and interpretation of the meaning of e-commerce. electronic market. Focus on real-world business. Introduced m...