Tipping Point (Chinese Edition)
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Book Details
Author(s)Malcolm Gladwell
PublisherCITIC Press Corporation
ISBN / ASIN7508615824
ISBN-139787508615820
AvailabilityIn Stock.
Sales Rank3,421,714
MarketplaceUnited States 🇺🇸
Description ▲
Salesmen have only one objective---making customers buy. If you want to make a better bargain, you need to cause epidemic in customers. This book tells us how to use products to cause epidemic. There are 3 models of causing epidemic: personal principles, adhesion factors and environmental force.