Kotex, Kleenex, Huggies: Kimberlu-Clark and Consumer Revolution in American Business (Chinese Edition)

Under the frame of paper industry and consumer goods industry as well as the history of American economy, Kotex, Kleenex, Huggies: Kimberlu-Clark and Consumer Revolution in American Business unscrambles the history of Kimberlu. The companys endeavour for trying to establish and keep its positive position in the consumer goods markets is not unique. However, Kimberlus achievements in developing drug sundries in the 20s of 20th century have set a good example for the application of the creative strategies in the field of paper making.Why should we say this? Because the strategy not only helped Kimberlu go through the economic depression peacefully, but also helped it avoid the negative growth of the profit of the enterprise.