Marketing Research: An Applied Orientation 5th Edition(Textbook Only)

Book Summary of Marketing Research : An Applied Orientation 5ed Marketing Research: An Applied Orientation is written to provide a marketing research text that is comprehensive, practical, applied and managerial and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of a marketing research user. It reflects the current trends in international marketing, ethics and the integration of internet and computers, as well as a focus on the practice of marketing research by featuring Burke, Inc. and marketing research organizations. Several unique features in terms of the content and presentation of the material make it distinctive.