McQuail's Mass Communication Theory

Mcquails mass communication theory has been the benchmark for studying mass communication theory for more than 25 years it remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature the sixth edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media