Darwin's Brands: Adapting for Success (Response Books)

Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India?where competition from novel and captivating launches is relentless; where customers' preferences change rapidly?these winning brands have shown resilience and the ability to identify and seize opportunities. Author Anand Halve proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.