Negotiation & Counselling: Text and Cases

In this fierce competitive world, there are a lot of pressures and high stakes at the negotiating table. Negotiators display behaviour which, at time, may not be conducive for negotiation, leading to failure which may not be good for the parties in the negotiation. There is a need for proper counselling in order to avert such failures. The purpose of counselling should be to ease negotiating pressure and make negotiation more productive and render more congenial and friendly negotiating environment, enabling the parties to reach a win-win agreement. To become a successful negotiator, individuals must carefully manage conflict to compete and maximize self-interest on one hand and to cooperate and maximize joint interest, on the other. This book deals with negotiation and counselling in an integrated way, facilitating readers to understand both negotiation and counselling at one place.