Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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Book Details
Author(s)C.K. Prahalad
PublisherDorling Kindersley Pvt Ltd
ISBN / ASIN8177587765
ISBN-139788177587760
Sales Rank2,166,317
MarketplaceUnited States 🇺🇸
Description ▲
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.