Marketing: Conceptos Y Estrategias (Economia Y Empresa) (Spanish Edition)
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Book Details
Author(s)Miguel Santesmases Mestre
PublisherPiramide Ediciones Sa
ISBN / ASIN8436818709
ISBN-139788436818703
Sales Rank16,512,733
CategoryHardcover
MarketplaceUnited States 🇺🇸
Description ▲
El marketing estudia por qué las personas e instituciones intercambian bienes, servicios o ideas, y analiza cómo son y deben ser estimulados estos intercambios para que sean mutuamente satisfactorios y fomenten relaciones estables y duraderas.Marketing: conceptos y estrategias es un libro de texto y de consulta, y va dirigi
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