Mapping & Anticipating the Competitive Landscape

Anticipation is now an essential key for strategy! New disruptive business models, innovation, geopolitical forces, emerging markets all require constant attention and anticipation if a firm is to sustain its competitive position. Mapping and Anticipating the Competitive Landscape is a book in which a new perspective is introduced. The book helps identify which actors are sources of the critical changes in the environment having a significant impact on the organization. The anticipation of these changes means that the right action/decision can be taken in the right time frame. The model proposed in this book is practice-oriented. We consider that it can be used by private and public organizations for strategic purposes. It becomes a strategic weapon once the organization has included it in the strategic planning process. We therefore invite you, not only to read this text in detail, but also to procure success for your organization using the tool presented herein!