Redacción publicitaria (Publicidad/ Marketing) (Spanish Edition)
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Book Details
Author(s)Victor Curto
PublisherEditorial Uoc
ISBN / ASIN8497887085
ISBN-139788497887083
AvailabilityUsually ships in 24 hours
Sales Rank3,401,523
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
La palabra es el eje vertebrador de la actividad publicitaria. Con ella se expresan briefings, conceptos, estrategias, argumentaciones y plasmaciones creativas. Esta afirmación es aún más cierta cuando nos referimos a la práctica profesional de una figura preeminente en la agencia de hoy: la del redactor publicitario. Este
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