The Art and Science of Persuasive Business Presentations

This book is about how you get better at preparing and conducting persuasive business presentations. Its about presentation skills, logic argumentation, how to do it in practice, and it is on how to deliver it skillfully. In short: It is about how to to do a professional persuasive business presentation. The major difference between this and other persuasive presentation books is the fact that there is as much content on the argument and discourse/retorical elements as there is on the form. The book has been used as a text book in communication classes on business school level, ,and for training executives in persuasive communication.