Corporate Branding: Purpose/People/Process
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Book Details
Author(s)Schultz, Majken
PublisherCopenhagen Business School Press
ISBN / ASIN8763001403
ISBN-139788763001403
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank2,546,739
MarketplaceUnited States 🇺🇸
Description ▲
"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. "