Dynamic Identities: How to Create a Living Brand

Name: Dynamic Identities: How to Create a Living Brand
Author: Irene van Nes
ISBN: 9789063693398

Author Irene van Nes

Publisher BIS Publishers

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Book Details

Author(s)Irene van Nes

PublisherBIS Publishers

ISBN / ASIN9063693397

ISBN-139789063693398

MarketplaceIndia 🇮🇳

Description ▲

The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems.