LOIS Logos: How to Brand with Big Idea Logos

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.

• Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
• George Lois: The Esquire Covers
• George Lois: On His Creation of the Big Idea
• The Art of Advertising: George Lois on Mass Communication
• Sellebrity: My Angling and Tangling With Famous People
• Graphic: 500 Designs that Matter
• D&AD: The Copy Book
• Paul Rand: A Designer's Art
• Covering the '60s: George Lois, the Esquire Era
• George, Be Careful: A Greek Florist's Kid in the Roughhouse World of Advertising