New Service Development and Innovation in the New Economy

Name: New Service Development and Innovation in the New Economy
Author: Anders Gustafsson, Michael D. Johnson, Bo Edvardsson
ISBN: 9789144015590

Author Anders Gustafsson, Michael D. Johnson, Bo Edvardsson

Publisher Studentlitteratur AB

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Book Details

Author(s)Anders Gustafsson, Michael D. Johnson, Bo Edvardsson

PublisherStudentlitteratur AB

ISBN / ASIN9144015593

ISBN-139789144015590

Sales Rank5,332,094

MarketplaceUnited States 🇺🇸

Description ▲

Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services. Practical tools for the process are provided together with valuable insights into the theoretical methods for the development of new services.