Relationship Management for the Future

A unique and powerful set of tools and a roadmap for understanding relationship creation, development and sustainability are found in this comprehensive book. It blends enduring wisdom of the past with fresh thinking to describe relationships of the future. A synthesis of research and practice provides new insights for effective management of relationship-based organizations, including understanding the present and future needs and desires of customers. Functional, utilitarian, technical and symbolic values are addressed. Undergraduates, advanced students, scholars and professionals facing challenges of the future will benefit from this book.