Tourism Signs & Symbols

The continuous and steady growth of international tourism leads to ever-more encounters between peoples from different cultural systems, with divergent speech and customs. This implies a strong need for simple and widely understood tools for communication, like signs and symbols.The Guidebook on Tourism Signs and Symbols is the outcome of a survey carried out worldwide among national tourism administrations. It sets out the concepts and terminology used in this field, discusses trademarks and colours relevant to safety, security and comfort of tourists and provides more than 290 potential symbols for public and tourist information.This publication is designed to be a source of knowledge and support for planners, developers, marketing experts and all those responsible for communications in tourism or tourism-related organizations and enterprises.