Strategic Brand Management : Building, Measuring, and Managing Brand Equity

Name: Strategic Brand Management : Building, Measuring, and Managing Brand Equity
Author: Keller
ISBN: 9789332542204

Author Keller

Publisher Pearson India

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Book Details

Author(s)Keller

ISBN / ASIN9332542201

ISBN-139789332542204

Sales Rank3,978,259

MarketplaceUnited States 🇺🇸

Description ▲

Strategic Brand Management