Marketing Research: Text & Cases

This textbook on Marketing Research presents extensive coverage of the syllabus of many universities. Latest facts and figures are incorporated according to the current global scenario in the field of Marketing Research. Topics relating to Marketing Research starting from A to Z are elaborately and extensively presented vividly and lucidly. Cases are the special features of this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real examples. This textbook would be suitable for the Graduate and Postgraduate level courses like, B.B.A., M.B.A., M.Com, C.A. and ICWAI in International Marketing Research.