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Advertising & Sales Management

Author Amit Arora, Sweata Verma
Publisher Wisdom Press
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Book Details
PublisherWisdom Press
ISBN / ASIN9382036083
ISBN-139789382036081
MarketplaceFrance 🇫🇷

Description

This book represent a wide array of approaches to studying the relationship between advertising and sales. The chapters include both theoretical and empirical approaches and cover a broad spectrum of views about this relationship.