Corporate Strategy and New Realities

This book presents a comprehensive study on the latest discussions in the discipline of Corporate Strategy. The focus in this book is on the challenges faced by Students and Practicing Managers with the aim to equip readers with Strategic Concepts that will enable them to deal with real issues such as the market dynamism and Industry practices. Discussions on Industry and small entrepreneurial ventures in the book cover a variety of issues to help students learn about strategic alternatives and implementation programs. This book illustrates how Strategic Management can help in improving operational performances by aligning business goals with performance measures.