Sustainable Agricultural Entrepreneurship: The six guises of the successful agricultural entrepreneur

Many agricultural entrepreneurs are confronted by the continuing spread of urbanisation on the one hand and the growing needs of consumers for sustainably produced, high-quality food on the other. How best can the agricultural entrepreneur respond to this and turn these threats into an opportunity? The book 'Sustainable Agricultural Entrepreneurship' sets out the experiences of successful agricultural entrepreneurs who have turned the process of urbanisation and the changing needs of the consumer primarily into an opportunity.