Fundamentos de marketing/ Fundamentals of Marketing (Spanish Edition)

Name: Fundamentos de marketing/ Fundamentals of Marketing (Spanish Edition)
Author: Charles W., Jr. Lamb, Jr. Joseph F. Hair
ISBN: 9789706864390

Author Charles W., Jr. Lamb, Jr. Joseph F. Hair

Publisher Cengage Learning Editores S.A. de C.V.

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Book Details

Author(s)Charles W., Jr. Lamb, Jr. Joseph F. Hair

PublisherCengage Learning Editores S.A. de C.V.

ISBN / ASIN9706864393

ISBN-139789706864390

Sales Rank10,150,900

MarketplaceUnited States 🇺🇸

Description ▲

Version condensada del exitoso titulo Marketing de Charles W. Lamb, Joseph J. Hair et al. Presenta lo mas actualizado de esta disciplina en cuanto a conceptos, terminos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en area.