Mexico is not just another suburb of the United States. It is a foreign country; with its unique history, customs, and ways of doing business.
If you are moving to Mexico, interested in doing business in Mexico, or are planning to increase your presence within the Mexican consumer market, "Thriving in Mexico: Transcending the Challenges of Working and Living in Mexico" will be an invaluable addition to your professional library.
This book is especially important for the spouse and family of executives choosing to work in Mexico. Adapting to this country is enormously challenging...as witnessed by the scores of families which require a premature termination of their tour.
The reader will benefit from Dr. Ehrlich's 28 years of experience as a consultant to both Mexican and multinatiional organizations and from his work as a psychotherapist with hundreds of expat executives and their families.