Strategic Market Management

Name: Strategic Market Management
Author: David A Aaker
ISBN: 9789752933446

Author David A Aaker

Publisher Doğan Kitap

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Book Details

Author(s)David A Aaker

PublisherDoğan Kitap

ISBN / ASIN9752933440

ISBN-139789752933446

MarketplaceFrance 🇫🇷

Description ▲

Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions.