Membangun Bisnis Online (Indonesian Edition)

Synopsis: The business development in the 21st century has been shifted from conventional business to online business. Many companies or individual have succeeded in running online business. In terms of running an online business, it needs an optimal site to bring in the free traffic. In the beginning, when the web started to be popular in the society in 1994, many journalists have predicted that E-commerce will be a new economic sector. But, only about 4 years later, a secure protocol like HTTPS entered a mature phase and many people use it. Between 1998 to 2000, many businesses in USA and Europe developed websites in this online trade. Online business and optimization service that are inseparable, are growing rapidly as site or web grows, which causes a site to struggle harder so it can be found easily by visitors, among a million websites from around the world which become its competitor. Search engine is the main entrance, because internet users are unabletomemorise million of websites and instead, they rely on search results fromGoogle, Yahoo, MSN and any other search engine. Being in the top or at least on the first page of search result for certain subject, will surely give dual advantages for company’s internet marketing. Theopportunity of prospective customers to visit their sites becomes bigger. This can be continued to the increase of conversion level from a visitor to a customer. Being in the 1st position in the search result gives a good image and reputation for a site in the eyes of visitor. Commonly, search engine doesn’t seek benefit directly from an organic search result. Their profit comes from advertisements displayed on the upper part or beside that organic search result. A company which is not too successful in applying optimization strategy so that their website is not on the top list in organic search result, still can obtain visitors by advertising on that search engine. With the discussion in this book, hopefully you can build an online business which is oriented in making an optimal site based on optimization techniques which you will learn from chapter 1 until chapter 5, whose purpose is to displayyour online business sites on the first page of search result in the search engine, especially with search engines like Google, Yahoo, MSN and others to bring in free traffic which also brings financial benefit to your online business. (http://www.gramediainternational.com/book/detail/9789792771008)