The distinguishing factors that set Strategic Asian Marketing apart from other marketing books are:
Every chapter starts with an extended example of marketing in action in an Asian country, with numerous other examples throughout the entire book.
Every chapter ends with a quick summary of the major points covered, serving as a reinforcement of the lessons learned.
It is written in a structured and succinct style, making it highly-readable.
The Asian authors are well-known marketing professors who have extensive teaching, research and consulting experience in the region.