Retailing Secrets

Selling requires good, clear and convincing communication. Retailing, however, involves more than just selling; it is about offering a total shopping experience to customers who are always looking for something fresh and new. Unfortunately, many shops still lack any buzz or special appeal so to attract more customers, retailers need to learn how to turn their shops into ones that sizzle with excitement and make customers really want to enter and buy. Retailing Secrets explores the dos and don ts of successful retailing and is based on the author s own time-tested and well-received training materials.

Key Features
(1)Covers all important retailing aspects and know-how for small-medium retailers.
(2)Shows how to:
-Enhance shop exteriors to draw in crowds.
-Maximise floor space with clever shop interiors and layouts.
-Motivate sales staff to make a difference.
(3)Offers many practical and easy-to-understand and real-life examples.
(4)Provides excellent full-colour illustrations to reinforce important concepts.