The Macroeconomic Environment of Business : Core Concepts and Curious Connections

If you always thought that macroeconomics was too complex and theoretical to understand, this book is the perfect introduction to the subject. The Macroeconomic Environment of Business provides a clear understanding of the economy by focusing on core issues such as inflation, unemployment, interest rates, and economic growth. Each issue and topic is approached in a self-contained way and questions — such as how should one measure a macroeconomic concept; what makes it large or small; and why does the concept matter? — are put forth to readers who are new to the dynamic field of economics. With easy-to-understand explanations and interesting fun facts that link macroeconomics to real life, this book will also be a valuable resource for lecturers who wish to engage students in the study of macroeconomics.

Readership: Undergraduates who are new to the subject of macroeconomics, and economic lecturers/educators.