Managing Experts When You're Not One of Them

In this case study, a medical group's business manager is confronted by the dilemma of how to convert the doctors she works with to a new reimbursement plan, while controlling their resistance to a significant change in the medical practice's culture, overhead costs, and scheduling procedures. Two expert consultants provide guidance on how the business manager should proceed, explaining how to achieve the doctors' buy-in to the conversion as they begin to weigh cost against concerns about patient care.