The Logic of Global Business: An Interview with ABB's Percy Barnevik

Percy Barnevik, president and CEO of ABB Asea Brown Boveri, is moving more aggressively than any CEO in Europe, perhaps in the world, to build the new model of competitive enterprise: an organization that combines global scale and world-class technology with deep roots in local markets. He offers a detailed guide to the theory and practice of building a "multidomestic" enterprise. He describes ABB's matrix system and a new breed of global managers.