The Art of Sales and Marketing : The Branding Guide

The companies with the most customers are usually those with the best approach to sales. Our first article in this package on that age-old challenge, a profile of Hindustan Lever, offers big-picture marketing strategies. Our next essay highlights street-level selling tactics from Marty Rodriguez, the "Saleswoman for the 21st Century." And in "Experience Required," Bob Rogers and his colleagues show you how to sell experiences. There¹s lots more in this collection‹from one company¹s use of technology to target customers, to timeless advice from master sellers. Have we sold you on the power of these ideas?