True Tales And Tall Tales: The Power Of Organizational Storytelling

Name: True Tales And Tall Tales: The Power Of Organizational Storytelling
Author: Jacobson Beverly Kaye Betsy
ISBN: 978B000067AI5

Author Jacobson Beverly Kaye Betsy

Publisher ASTD

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Book Details

Author(s)Jacobson Beverly Kaye Betsy

PublisherASTD

ISBN / ASINB000067AIW

ISBN-13978B000067AI5

MarketplaceIndia 🇮🇳

Description ▲

This article illustrates how storytelling can enhance people's understanding of an organization's history and values. The authors describe the typical sequence in storytelling: the story, the understanding, and the shared meaning. It also includes tips on how to create a repertoire.