The art of writing advertising;: Conversations with William Bernbach ... [et al.]

Informal "conversations" with five of advertising's greats helps put your finger on what it takes to become a creative ad maker. These five interviews with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves are at the same time a truely inspirational and down-to-earth glimpse into the heady world of advertising creation