This IDC study provides an overview of the current environment for IT purchasing in Australia. IDC's quarterly Market Sentiment Monitor (MSM) survey examines the historical, present, and future trends of the IT market from both IT and business perspectives.
According to Michael Sager, market analyst, PC Hardware, IDC Australia, "The Australian economy performed well in 2004 and should continue to experience success in 2005. The key for IT vendors selling into the Australian market is to understand how their customers are maturing in their purchasing and how these purchases relate to the overarching business goals and priorities."