This IDC study provides a detailed overview of the Turkish market for integrated Enterprise Application Suite (EAS) package software products. EAS vendors tracked in this study include SAP, Logo Business Solutions, QAD, Netsis, and Likom, among others.
This study includes detailed qualitative and quantitative information, analysis and forecasts that help to identify and answer the following key questions:
What are the defining characteristics of the Turkish EAS market? What are the defining characteristics of the EAS installation operating environment in Turkey and how are sales affecting third-party hardware and software vendors? How can vendors across the IT spectrum (hardware platform vendors, database vendors, operating system vendors, and enterprise application vendors) capitalize on the continued expansion of the Turkish EAS market? What are the defining characteristics of the EAS installed base in Turkey in terms of vertical sectors and end-user market segments? What is the current size of the EAS market in Turkey and what is the forecast potential of the market? What is the current spending on EAS software in Turkey in the various vertical sectors and end-user market segments? Who are the leading players in the EAS market in Turkey and how are they positioning themselves in order to capitalize on market growth? Which industry segments are investing in EAS solutions and how will future spending patterns effect market development? How will political and economic conditions, specific to Turkey, affect the market?"In 2003, the EAS market in Turkey grew moderately. However, for the 2004-2005 period IDC expects to see higher growth rates due to the transition to the new Turkish Lira. The enterprise segment of the market is increasingly reaching saturation with respect to standard EAS modules. However extended solutions like SCM and CRM, which provide large accounts competitive advantages, will receive greater attention in the coming years. Furthermore, customers are becoming more demanding and selective and paying more attention to the tangible benefits of their investments with respect to ROI, payback period, as well as TCO. – Mediha Gramos, Senior Analyst, IDC Turkey