This IDC study evaluates the strategies of early 3G service providers in Australia, Hong Kong and South Korea, and discusses the progressive developments and service uptake in these leading markets.
"In the advanced markets in the Asia/Pacific (Excluding Japan) region, 3G is turning from hype to reality as first movers launch aggressive strategies to spur adoption," says Alayne Wong, research manager for IDC's Asia/Pacific Wireless Markets and Technologies CIS program. "As 3G services begin to gain traction, it has prompted rivals to revitalize their commitment to firm launches in 2005/2006."