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Consumers' interpretations of the semantic phrases found in reference price advertisements.: An article from: Journal of Consumer Affairs

Author Larry D. Compeau, Joan Lindsey-Mullikin, Dhruv Grewal, Ross D. Petty
Publisher American Council on Consumer Interests
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Book Details
ISBN / ASINB00082KO7O
ISBN-13978B00082KO75
AvailabilityAvailable for download now
Sales Rank9,139,167
MarketplaceUnited States 🇺🇸

Description

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 2004. The length of the article is 4168 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Consumers' interpretations of the semantic phrases found in reference price advertisements.
Author: Larry D. Compeau
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 2004
Publisher: American Council on Consumer Interests
Volume: 38 Issue: 1 Page: 178(10)

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